LPGA
Walmart & Always Confidence Courtyard
Ux Design is a design that is focused on the user's experience. This is not limited to the digital experience. When designing the Confidence Courtyard, the kid's area of the LPGA, I wanted to create not only something fun to look at but an experience for these kids. The Confidence Courtyard was all about empowering young children; that is exactly what I wanted to do through my designs. This project was something I could never forget. What an honor it was to be a part of such a fun event.
ENTRANCE
This year the Confidence Courtyard was wanting something new and out of the box for the entrance. After looking over many sketches and fun ideas, I ultimately went with the design that felt the most legible from across the golf course and would stay within budget.
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TENTS
For each tent, a pattern was chosen to wrap around the pillars. The categories were play, sport, and STEAM. For the play tent, kids got to play a life-size Guess Who game filled with women's Pro Golfers that were at the LPGA that day. There was also a maze with words of encouragement throughout. The sports tent has a putt-putt game for the kids to play. Lastly, the STEAM tent had science experiments, arts, and crafts.
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FLAGS
The falcon flags outside of the Confidence Courtyard were designed to have a symbol from each tent on them with a light gradient. I also custom-created the type. These flags just make me happy inside. I was pleased with how they turned out.
SCAVENGER HUNT
One of the days there was a scavenger hunt for the children around the golf course. The signs with the flags were created to keep the children on track and signify the different “stops”.
Amazon Prime Student
Case Study
In my Integrated Marketing Communications class at John Brown University, my three teammates and I were challenged to take on the role of Amazon Prime’s marketing team. We were supposed to find the problems and solutions for their Prime Student membership.
The first step we took was to define our target market which was gen z that is going into higher education. We then conducted a focus group and a survey that concentrated on the freshmen at John Brown University.
Through these findings, we saw that Amazon Prime Student is a subscription service geared toward college students. Amazon Prime Student offers free shipping, discounts on relevant items, access to various services, and a six-month free trial period. It comes with several benefits relevant to students. However, the primary challenge Amazon faces with this service is a lack of awareness about Prime Student. This is shown in two areas, first, students do not realize this product exists for them. Secondly, when they do realize it exists, they do not always see the value it provides. Why should they pay for such a subscription when they can simply stay on their family’s Prime or continue without a subscription at all? Therefore, my team decided the issues that we needed to attack were increasing awareness and displaying value to the target market.
The first thing we decided to use is a separate webpage from the primary Amazon website. This would show visitors Amazon’s efforts to partner with smaller companies to create a better subscription service for students. We would partner with smaller production companies and hope to show their content on our streaming services. Through this channel, we hope to eliminate misconceptions students may have about Amazon’s relationship with small businesses. This advertising will show the clients the unique movies Amazon Student would be offering them and there for adding value to the subscription.
EXECUTION
The other channel we utilized was social media. We chose to focus on Twitter, TikTok, and Instagram as reports indicate that our target demographic of incoming students is most active on these platforms (Poelking, 2021). Using Amazon’s current presence on these platforms, we hope to raise interest and awareness about Amazon Student using short ads, while making it clear that it is different from regular Amazon Prime, with an emphasis on the trial period (Kondakciu, 2022).
Walmart Kiosk
Case Study
At Walmart, we are here to save people money so they can live better. Whether people are shopping in-store, online, or using our pickup option we want their lives improved, financials liberated, and expectations exceeded. Our vision is to make our customers have an affordable, convenient, and customer-oriented experience. This is something that is constantly being assessed. Every new project is to help Walmart align with its vision.
OVERVIEW
With our missions and visions in mind, Walmart is looking to improve in-store shopping convenience. The trend that we are seeing is that people want to avoid asking for help. Since every Walmart is different people have a hard time finding items on their grocery lists. Customers have also said that when they shop at Walmart, they want an “in-and-out” experience. Not knowing where a product is added unnecessary time. To ease this problem, Walmart will implement kiosks in their stores. The hope for this kiosk is that it will make time inside Walmart more enjoyable and convenient.
RESEARCH
Walmart came to this conclusion through a series of in-store interviews. We wanted to capture live reactions to our customers' shopping experiences. One of the shopper's responses was, “I don't understand why the laundry detergent is by the food, that is the last place I would look for it.” There were many more comments similar to this, but when asked if they asked someone for help, most people said that they did not.
THE KIOSK
You can find five kiosks throughout each store. There will be one in the middle of the fresh fruit, by the cosmetics and outdoor equipment, in the aisle by the light bulbs, in the aisle by the laundry detergent, and in the aisle between the crafts and the kitchenware. These spots were chosen based on convenience and confusion. Each kiosk is as big as an iPad and will be positioned vertically. The size of the screen was decided with privacy and lack of embarrassment in mind. Customers don't want to show everyone what they can't find or what their card information is. The screen is built to be able to rotate up or down to accommodate all heights and is wheelchair accessible.
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When no one is using the kiosk, this is what the screen will look like. The classic Walmart smiley face is added for nostalgia so that customers will be less intimidated to use the kiosk. You will then tap on the screen to use the different services.
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Next you can choose between two options:
map or shop.
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The map option will allow you to find any item in the store. Simply type in the name of the item and it will show you where you are and where the item is. This will make every customer's experience quick and easy without having to talk to anyone!
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The shop option will take you to another screen where you then decide whether you want to order something from the online store that you can't find, or checkout right there! The kiosk has a scanner built into the bottom and then there is a card reader on the right side This is so that the customers do not have to type out their card numbers in front of everyone. This just helps reinstate customer safety and efficiency.
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Both the online store and the checkout screen resemble the app. Users are either comfortable with it already or become more attuned to it, making the app easier to navigate.
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As you go from page to page, excluding the idle screen, there will be a bar at the bottom with an ad. These ads will be strictly Walmart ads to highlight deals of the day, the rollback items, and other products that Walmart sells. If you click on the item, you are asked whether you want to add it to the cart or find that item in-store.
IN REAL TIME
At John Brown University, we have an on-campus coffee shop and this is where I tend to spend most of my days. During Covid-19, Ground Floor created an online ordering service due to restrictions. When designing, I wanted it to be practical and to the point. I took pictures of different coffees and created my color palette from that. The landing page is simple and takes you to the menu bar where you can choose to order either coffee, tea, other drinks, or toast.
